I am a creative thinker to the core. A problem solver and bottomless idea generator.
BAREBONES
Soft Goods Designer & Category Manager
2023 - 2025 (at Barebones since 2016)
Established Barebones' soft goods category from the ground up, leading complete product lifecycle from initial market research through design development to launch campaign execution. The resulting casual bag collection became the company's top-selling products across all categories.
From Designer to Launch Campaign >> Neelum Waxed Denim Bag Collection
Based on current trends, customer feedback, and the popularity of Barebones’ Harvesting Bag, I created a more versatile and smaller everyday style bag that still embraces it’s foraging roots with three swappable inserts: canvas, mesh, and waterproof. **Image shown is unreleased updated style, click here to see original design.
Creative Director (Art Director / Designer)
2016 - 2023
Grew with Barebones from scrappy startup designer to Creative Director leading a team, shaping the brand's visual DNA through both lean times and record-breaking growth. In true small-company fashion, I wore every hat imaginable—designing packaging one day, directing photoshoots the next, then jumping into trade show booth layouts or sales presentations. Along the way, I built relationships with a network of photographers, freelancers, and global partners who became essential to bringing our vision to life across every touchpoint.
SUNNYBOY BISCUIT CO.
Logo Design & Brand Development (Side Project)
2019 - 2020
Collaborated closely with owner/Chef Gabriel Ferguson to bring his vision of a retro diner-inspired restaurant to life in San Diego's bustling Hillcrest neighborhood. Developed brand identity including logo design, storefront aesthetics, color palette, menu layouts, and apparel graphics that captured the playful, nostalgic vibe he envisioned. The result was Sunnyboy Biscuit Co.—a retro inspired brand experience that translates seamlessly from signage to staff uniforms, proving that when chef and designer are in sync, the process is fun and rewarding.
3749 Park Boulevard, San Diego, CA 92103
SUNDANCE FILM FESTIVAL
Lead Seasonal Designer
2015 - 2016
Seasonal designer for the Sundance Film Festival 2016, creating everything from digital assets to environmental graphics under tight, unmovable deadlines. Managed the complete design production for their premier fundraising event 'Artist at the Table' working creatively under strict brand guidelines and maintaining visual consistency across all Festival and Institute materials.
OREGON STATE UNIVERSITY
Graphic Designer
2013 - 2015
Served as in-house graphic designer for OSU’s Student Health Services, creating impactful visual communications that effectively translated sensitive health information into accessible, engaging materials for the campus community while maintaining institutional standards.
UNIONBAY
Youngboys/Men Associate Apparel Designer
2009 - 2012
Spent my days designing everything from concept sketches to final products for youngmens and boys bottoms collections, while also developing and art directing the boys graphic catalog each season. The job took me from research trips across Hong Kong, LA, and Vegas to initiating unexpected collaborations like the graphics package I created for Seattle's KEXP radio station's membership drive.
DC SHOES
SMU Apparel Designer
2006 - 2009
Designed for DC Shoes highest-grossing apparel department, SMU, designing apparel for the big players—PacSun, Zumiez, Tilly's—while also collaborating with artists like Miami Ink's Darren Brass on special limited-edition collections. Served temporarily as Product Line Manager, learning the fine art of managing overseas vendors and keeping production on track.